At the core of our unease with changes to search is a much bigger question than their impact on clicks: what makes a search engine like Google's "good"?
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My guest post for Search Engine Land is now live! I talk about SGE, their update to attribution, and what that tells us about the past and future of #SEO
https://searchengineland.com/snippets-link-attribution-sge-search-430235
Massive thank you to my sources: @randfish, @LilyRay, @danielle_r, @fighto